Why Consumers Don’t Trust ‘Organic’ Labels

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Glad someone is finally pointing this out. Organic is a joke!

TIME

Organic products are all over grocery store shelves and menus, but consumers don’t have much faith in the “o” word, according to a study from market research firm Mintel. More than half of shoppers say they believe that labeling something as organic is “an excuse to charge more,” and more than one-third say they believe “organic” is just marketing jargon “with no real value or definition.”

The word has, however, had a strict definition overseen by the federal government since 2002. Back then, fresh off the heels of public debate about the term, a report on Oregon shoppers found that just 7% had no trust in the label. “It’s about an erosion of confidence,” says Billy Roberts, an analyst with Mintel, which surveyed 2,002 U.S. adults for the new study. “It’s a question of whether the whole supply chain is delivering on an organic promise.”

Roberts says that highly visible…

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